In Class:Reading

The reading talked about the power of visual arguments; images, fonts, and whitespace among other things play a big role in making an argument.  Using a sophisticated font, for example can make the audience view the text as being high class and serious while using a childish font can make the audience associate the text with fun or youth.  Logos are also strategically chosen; for example, McDonalds and the President of the United States have different logos that characterize the type of business/person they are.  The right visual elements can help to market your product, company, or just send the right message to the audience.