In Class: understanding emotion

Understanding pathos is crucial in making an effective argument. Seeing other people's perspective and understanding how they will react to something is key in even selling something as basic as coffee at Starbucks. At Starbucks for example, there is normally music playing that inspires relaxation, drinks that give you that afternoon boost of caffeine, and baristas willing to collect your money.  The owners of franchises like Starbucks intentionally plan out all elements of their business; the music, culture, products, decorations, etc. in order to best appeal to their targeted audience and attract the most people possible.