For my Public Space Analysis I am choosing the Starbucks at Hulen & Ledgestone, a place that is very familiar to me. Starbucks is a place that I not only go to on an almost daily basis, but a place that caters to many different types of people. Some go to Starbucks to relax and chat with friends over a cup of java, while Starbucks also caters to students busy cramming for tests. This space is appealing to me personally because drinking coffee and studying are both important parts of my daily routine. I chose this space because as a consumer, Starbucks appeals to me on many levels; obviously I love coffee but the music, culture, and global perspective of starbucks are also appealing to me.
I anticipate experiencing something unexpected. Starbucks is a public place and anyone is allowed to come in. Not just "anyone" comes to Starbucks though; I hope to see people who aren't just coming in to grab their daily cup of java. I hope to see something that you wouldn't expect to see at your average starbucks.
I believe I am definitely part of Starbucks' targeted audience; If I am not, then Starbucks is really good at targeting the general public because I am a regular supporter of the company. In reality though, Starbucks is targeting the general public. Even people who are too young to appreciate coffee, or people who don't like caffeine have many options at Starbucks. Besides, going to Starbucks isn't even all about consuming coffee or ordering anything from the menu. Some people have meetings at Starbucks or even use Starbucks as a place to work on group projects.
I am biased about Starbucks Coffee Company because I am already a habitual coffee drinker, however coming into the space with a different purpose besides studying and getting a caffeine boost can completely change the experience. I plan on doing this assignment with an objective perspective because I want to overcome the temptation of conforming to the Starbucks Coffee culture.
You picked a great spot, and one that you obviously feel very passionate about. I'm not a big coffee drinker myself, but I have spent a ton of time in random Starbucks around the country. It is one of the best places to people watch, so many eclectic people.
ReplyDeleteIt will be interesting to see how your observations differ from what you are expecting. There are probably lots of things going on there that you don't normally see or realize when you're just stopping by.
ReplyDeleteStarbucks is a very common place, but different people have different opinions about it, and also have different feeling when they come into. I think it is a good choice. I am looking forword to reading your paper.
ReplyDeleteI think that you picked a perfect spot to observe. The people coming in and out of Starbucks are always very unique. It will be interesting to find out what happens at Starbucks when you sit back and just observe. Good luck!
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