Startbucks Coffee company is definitely making an ethical argument. Upon entering there is much evidence that starbucks is giving back to the global community. There are buletine boards with "community news", ways to give back, and events happening in the neighborhood. On a global scale, Starbucks advertises "free trade" coffee and that they are "going green" through their attempts to recycle. Whether you see the economic irony of free trade, or believe that Starbucks is going to great lengths to help others, it is apparent that Starbucks is making an ethical argument.
Starbucks obviously makes many attempts to appeal to one's pathos; great smelling drinks, warm paint tones, and trendy chill indie music are all evidence of Starbuck's attempt to appeal to one's emotion. Starbucks offers the option of customizing one's drink, making everyone get the impression that Starbucks cares for you on an individual level. Also, comfortable chairs, a coffeehouse environment, and the smell of coffee are all comforting to Starbucks' customers. Starbucks goes the extra mile to make their customers feel at home.
Starbucks makes a logical appeal whether the customers realize it or not. Most customers are either students, business professionals, or the general public. Starbucks is logical in that it appeals to the general public. After spending some time at Starbucks, I noticed that there are many people who come to Starbucks without even ordering anything. This sounds peculiar, but it is true, Starbucks definitely makes an appeal to logos in that they are able to target such a large audience and get them to come in on such a regular basis.
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